Fashion brand Christie Brown credits JA Group for changing the trajectory of their business through financial advice and discipline
Client: Christie Brown Limited
Industry: Fashion and Lifestyle
Services: Corporate Finance Advisory and Professional Consulting via HarryHill
Background
Christie Brown is a Ghanaian-based luxury fashion brand founded in 2008 by Creative Director Aisha Ayensu. Named after Aisha's grandmother, a Ghanaian seamstress with no label of her own, Christie Brown is inspired by the countless artisans and visionaries that have come up before it, from women selling colourfully printed and intricately woven fabrics in crowded market stalls, to seamstresses expertly cutting out patterns by freehand.
With a mission to create sustainable luxury fashion with a contemporary African aesthetic, Christie Brown has quickly become a sought-after brand with a global customer base. Since its inception, the brand has grown and expanded its reach beyond Ghana, and with the help of JA Group, Christie Brown has been able to strengthen its financial structure and continue to thrive in the competitive fashion industry. Since engaging JA Group, Christie Brown has been able to focus on its core strengths and expand its offerings to the global market.
Client Remarks:
“Having JA Group as our financial advisors has truly been one of the milestone decisions that changed the trajectory of our company. They not only took the time to understand the business but also helped create the rigour and discipline we now operate our business with when it comes to our financial structure.” – Aisha Ayensu, Creative Director and CEO”
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